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Sequences are the automation backbone of Kit. Instead of manually sending individual emails to every new subscriber, a sequence delivers a series of emails automatically — each one timed to go out after a set interval. Every subscriber who enters a sequence starts at email 1, regardless of when they joined your list. Set it up once and it works for you around the clock.

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Sequences vs. Broadcasts

Understanding the difference between sequences and broadcasts will save you a lot of confusion early on:
SequencesBroadcasts
Who receives themEach subscriber starts at email 1All (or filtered) subscribers at the same time
When they sendOn a per-subscriber scheduleAt a specific date and time you choose
Best forWelcome flows, courses, nurture seriesNews, announcements, one-time campaigns
Broadcasts are snapshots in time. Sequences are personalised journeys.

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Common Sequence Types

  • Welcome sequence — Introduce yourself and deliver value to new subscribers in their first week
  • Email course — A structured series teaching a skill over 5–10 emails
  • Nurture series — Warm up cold subscribers with useful content before making an offer
  • Post-purchase follow-up — Onboard new customers and set them up for success
  • Re-engagement sequence — Win back inactive subscribers before you clean your list

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Creating Your First Sequence

1

Open Sequences

In your Kit dashboard, navigate to Sequences in the left sidebar and click New Sequence.
2

Name your sequence

Give it a clear internal name — for example, “Welcome Sequence – Main List” or “Email Course: Freelance Pricing”. This name is for your reference only.
3

Add your first email

Click Add Email. Write your subject line, set the From Name, and compose your message. You can write in plain text or use the visual editor for HTML formatting.
4

Set the delay

Below each email, set how many days after the previous email this one should send. Email 1 typically sends immediately (0 days). Email 2 might send after 1 day. Email 3 after 3 more days — and so on.
5

Configure sending windows

In the sequence settings, define when Kit is allowed to send. You can restrict delivery to weekdays only and set a time window (e.g., 9am–5pm in your subscribers’ time zones). This prevents emails landing at 3am.
6

Add remaining emails

Repeat steps 3–4 for each email in the series. You can add, reorder, or delete emails at any point.
7

Connect a trigger

Your sequence needs something to start it. Common options: a form sign-up, an automation rule, a tag being applied, or a manual subscriber addition. Set this up in Automations or directly in the form settings.

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Email Settings Within a Sequence

Each email inside a sequence has its own individual settings:
  • Subject line — Write a unique subject for each email; don’t reuse the same one
  • From name — You can override the account-level from name per email if needed (useful for team accounts)
  • Send delay — Days after the previous email; Kit calculates the send date per subscriber
  • Send on specific days — Restrict this email to certain days of the week (e.g., only Tuesdays)
  • Content format — Plain text emails often get better deliverability; HTML gives you more design control. Use plain text for personal-feeling sequences.

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Excluding Subscribers From a Sequence

You can exclude subscribers who have specific tags from receiving a sequence — useful when you want to skip the sequence for existing customers or people who’ve already seen the content. In the sequence settings, look for Exclusions and add any tags whose holders should be skipped automatically.

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Editing a Live Sequence

When you edit a sequence that’s already running, changes apply to future sends only. Subscribers who have already received a given email will not receive it again. This means you can safely update copy, fix typos, or adjust delays without disrupting anyone mid-journey.
Sequence emails skip subscribers who are already enrolled in that sequence. Kit prevents duplicates automatically — so if someone subscribes to your list twice, they won’t receive the same sequence emails again.

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The Welcome Sequence Blueprint

If you’re not sure where to start, this five-email structure works for almost every creator:
EmailDelayPurpose
Email 1ImmediatelyLead magnet delivery + warm hello. Deliver what you promised and introduce yourself briefly.
Email 21 day laterYour story. Share the backstory behind your work and why you do what you do.
Email 32 days laterYour best content. Link to your top 3 articles, episodes, or resources.
Email 43 days laterCommon questions and FAQs. Address the things your audience always asks.
Email 55 days laterYour main offer — soft CTA. Introduce what you sell without high pressure.
This sequence does three things at once: it delivers value, it builds trust, and it primes subscribers for a future purchase — all without you having to lift a finger after setup.
Build your welcome sequence before you need it. Even if you’re just starting out, having a 3-email welcome sequence is better than sending new subscribers directly into your regular broadcast schedule. New subscribers are most engaged in their first 48 hours — don’t waste that window.

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Triggering a Sequence

You can start a sequence in four ways:
  1. Form sign-up — In your form settings, set the sequence as the action on subscribe
  2. Automation rule — Use a trigger (like a tag being applied) to subscribe someone to the sequence
  3. Visual Automation — Add a ‘Subscribe to Sequence’ action block in your automation canvas
  4. Manually — Open a subscriber’s profile and subscribe them directly from there
For most use cases, triggering via a form or automation rule is the most reliable approach.