Kit (formerly ConvertKit): Email Marketing for Creators

Kit is the email marketing platform built specifically for solopreneurs, bloggers, podcasters, writers, and independent creators who treat their email list as the core of their business. Unlike bloated enterprise tools, Kit gives you everything you need to grow an audience, nurture subscribers, and earn a living — without the complexity you don’t.

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What Kit Is

Kit (formerly ConvertKit, rebranded in 2024) is an email-first creator platform. The rebrand to Kit reflects its expanding vision: not just email, but a complete operating system for the creator economy. At its core, though, Kit is still the best way to grow and monetise an email list. Kit is purpose-built for creators, not corporate marketing departments. There’s no bloated CRM, no byzantine campaign hierarchy, no enterprise pricing that scales out of reach. The product is designed around one insight: your email list is your most valuable business asset, and every feature exists to help you grow it, serve it, and earn from it.

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Core Capabilities

Kit gives you a focused set of tools that cover the full subscriber lifecycle:

• Forms and landing pages — the entry points where new subscribers join your list, with built-in lead magnet delivery
• Email sequences — automated series of emails delivered on a schedule, perfect for onboarding, courses, and evergreen nurture
• Visual automations — flowchart-style automation builder that branches based on subscriber behaviour, tags, and form activity
• Subscriber tagging — a flexible labelling system that lets you segment your audience by source, interest, purchase history, and behaviour
• Broadcasts — one-time emails sent to your whole list or a specific segment, ideal for newsletters, launches, and announcements
• Kit Commerce — a built-in way to sell digital products (ebooks, templates, courses, memberships) directly to your subscribers

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How Kit Differs From Generic Email Tools

Generic email marketing platforms try to serve everyone — e-commerce stores, Fortune 500 companies, local restaurants, and creators all at once. The result is tools that are either too simple (Mailchimp’s free tier) or too complex (Marketo, HubSpot) for a solopreneur running an email-first business. Kit makes different choices. The subscriber model is flat and tag-based rather than list-based, so you never pay for the same person twice. The automation builder is visual and creator-friendly. The forms and landing pages are optimised for content-driven opt-ins, not lead generation forms designed for salespeople. And Kit Commerce integrates directly with your email workflows, so a purchase can automatically tag a subscriber, trigger a sequence, and exclude them from future sales emails — all without a third-party integration.

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Kit’s Key Concepts

Before you dive into any specific feature, it helps to understand the vocabulary Kit uses:

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Pricing Overview

Kit’s free plan covers up to 10,000 subscribers and includes unlimited forms, landing pages, and broadcasts — more than enough to run a real business. Paid plans add power-user features:

• Free — up to 10,000 subscribers, unlimited forms, landing pages, and broadcasts, one automation, two sequences
• Creator — automation funnels, A/B testing on subject lines, free subscriber migrations, and a third-party integration library
• Creator Pro — advanced reporting, subscriber scoring, newsletter referral system, and Send Time Optimisation

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What This Guide Covers

This guide is a practical, end-to-end walkthrough of every Kit feature a solopreneur needs. Start with account setup to make sure your sending infrastructure is correct, then work through the features you need most.