The Email-First™ Handbook

What is an email-first business?

The short answer

An email-first business is one where all roads lead potential customers to your email subscriber list, and the majority of your revenue flows from it.

Welcome

I’m John Bellingham, a Kit Certified Expert and email-first business mentor. This knowledge base exists because there wasn’t a single, reliable resource covering both the strategy of building an email-first™ business and the practical mechanics of using Kit to run it.

Helpful Content to Get You Started

Check out these pages to build a solid understanding of email marketing, the Email-First™ philosophy, and Kit.

What Is Email-First?

Understand the Email-First™ philosophy and why it works for solopreneurs.

Why Email?

Discover why email consistently outperforms social media as a long-term business asset.

Kit Overview

Learn what Kit is, what it does, and how it fits into your business.

Account Setup

Configure your Kit account correctly from the very beginning.

Build Your Email-First™ Business

The Email-First™ Handbook teaches the strategy behind building a business where email becomes your primary marketing and sales channel.

Strategy

Define your positioning, niche and ideal audience.

List Building

Grow your subscriber list using lead magnets, landing pages and content.

Monetisation

Turn subscribers into customers and maximise lifetime value.

Get Comfortable Using Kit

The Kit Handbook provides practical, opinionated guidance for every major feature in Kit.

Core Features

Learn opt-in forms, landing pages, subscribers, tags and segments.

Automation

Build automations, sequences and visual workflows with confidence.

Commerce

Sell products, memberships and digital downloads directly from Kit.

​What is an email-first business?