> ## Documentation Index
> Fetch the complete documentation index at: https://docs.emailfirst.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Kit Sequences: Automate Your Welcome and Nurture Emails

> Sequences in Kit are automated email series delivered on a schedule. Learn how to create welcome sequences, nurture series, and evergreen email courses.

Sequences are the automation backbone of Kit. Instead of manually sending individual emails to every new subscriber, a sequence delivers a series of emails automatically — each one timed to go out after a set interval. Every subscriber who enters a sequence starts at email 1, regardless of when they joined your list. Set it up once and it works for you around the clock.

## Sequences vs. Broadcasts

Understanding the difference between sequences and broadcasts will save you a lot of confusion early on:

|                       | Sequences                              | Broadcasts                                     |
| --------------------- | -------------------------------------- | ---------------------------------------------- |
| **Who receives them** | Each subscriber starts at email 1      | All (or filtered) subscribers at the same time |
| **When they send**    | On a per-subscriber schedule           | At a specific date and time you choose         |
| **Best for**          | Welcome flows, courses, nurture series | News, announcements, one-time campaigns        |

Broadcasts are snapshots in time. Sequences are personalised journeys.

## Common Sequence Types

* **Welcome sequence** — Introduce yourself and deliver value to new subscribers in their first week
* **Email course** — A structured series teaching a skill over 5–10 emails
* **Nurture series** — Warm up cold subscribers with useful content before making an offer
* **Post-purchase follow-up** — Onboard new customers and set them up for success
* **Re-engagement sequence** — Win back inactive subscribers before you clean your list

## Creating Your First Sequence

<Steps>
  <Step title="Open Sequences">
    In your Kit dashboard, navigate to **Sequences** in the left sidebar and click **New Sequence**.
  </Step>

  <Step title="Name your sequence">
    Give it a clear internal name — for example, "Welcome Sequence – Main List" or "Email Course: Freelance Pricing". This name is for your reference only.
  </Step>

  <Step title="Add your first email">
    Click **Add Email**. Write your subject line, set the **From Name**, and compose your message. You can write in plain text or use the visual editor for HTML formatting.
  </Step>

  <Step title="Set the delay">
    Below each email, set how many days after the previous email this one should send. Email 1 typically sends immediately (0 days). Email 2 might send after 1 day. Email 3 after 3 more days — and so on.
  </Step>

  <Step title="Configure sending windows">
    In the sequence settings, define when Kit is allowed to send. You can restrict delivery to weekdays only and set a time window (e.g., 9am–5pm in your subscribers' time zones). This prevents emails landing at 3am.
  </Step>

  <Step title="Add remaining emails">
    Repeat steps 3–4 for each email in the series. You can add, reorder, or delete emails at any point.
  </Step>

  <Step title="Connect a trigger">
    Your sequence needs something to start it. Common options: a **form sign-up**, an **automation rule**, a **tag being applied**, or a manual subscriber addition. Set this up in Automations or directly in the form settings.
  </Step>
</Steps>

## Email Settings Within a Sequence

Each email inside a sequence has its own individual settings:

* **Subject line** — Write a unique subject for each email; don't reuse the same one
* **From name** — You can override the account-level from name per email if needed (useful for team accounts)
* **Send delay** — Days after the previous email; Kit calculates the send date per subscriber
* **Send on specific days** — Restrict this email to certain days of the week (e.g., only Tuesdays)
* **Content format** — Plain text emails often get better deliverability; HTML gives you more design control. Use plain text for personal-feeling sequences.

## Excluding Subscribers From a Sequence

You can exclude subscribers who have specific tags from receiving a sequence — useful when you want to skip the sequence for existing customers or people who've already seen the content.

In the sequence settings, look for **Exclusions** and add any tags whose holders should be skipped automatically.

## Editing a Live Sequence

When you edit a sequence that's already running, changes apply to **future sends only**. Subscribers who have already received a given email will not receive it again. This means you can safely update copy, fix typos, or adjust delays without disrupting anyone mid-journey.

<Note>
  Sequence emails skip subscribers who are already enrolled in that sequence. Kit prevents duplicates automatically — so if someone subscribes to your list twice, they won't receive the same sequence emails again.
</Note>

## The Welcome Sequence Blueprint

If you're not sure where to start, this five-email structure works for almost every creator:

| Email       | Delay        | Purpose                                                                                      |
| ----------- | ------------ | -------------------------------------------------------------------------------------------- |
| **Email 1** | Immediately  | Lead magnet delivery + warm hello. Deliver what you promised and introduce yourself briefly. |
| **Email 2** | 1 day later  | Your story. Share the backstory behind your work and why you do what you do.                 |
| **Email 3** | 2 days later | Your best content. Link to your top 3 articles, episodes, or resources.                      |
| **Email 4** | 3 days later | Common questions and FAQs. Address the things your audience always asks.                     |
| **Email 5** | 5 days later | Your main offer — soft CTA. Introduce what you sell without high pressure.                   |

This sequence does three things at once: it delivers value, it builds trust, and it primes subscribers for a future purchase — all without you having to lift a finger after setup.

<Tip>
  Build your welcome sequence before you need it. Even if you're just starting out, having a 3-email welcome sequence is better than sending new subscribers directly into your regular broadcast schedule. New subscribers are most engaged in their first 48 hours — don't waste that window.
</Tip>

## Triggering a Sequence

You can start a sequence in four ways:

1. **Form sign-up** — In your form settings, set the sequence as the action on subscribe
2. **Automation rule** — Use a trigger (like a tag being applied) to subscribe someone to the sequence
3. **Visual Automation** — Add a 'Subscribe to Sequence' action block in your automation canvas
4. **Manually** — Open a subscriber's profile and subscribe them directly from there

For most use cases, triggering via a form or automation rule is the most reliable approach.