> ## Documentation Index
> Fetch the complete documentation index at: https://docs.emailfirst.co/llms.txt
> Use this file to discover all available pages before exploring further.
# Kit (formerly ConvertKit): Email Marketing for Solopreneurs
> Kit is an email marketing platform built for creators who are serious about business. Learn what Kit does, how it's structured, and how it fits your business.
Kit is the email marketing platform built specifically for solopreneurs, coaches, consultants, mentors, freelancers, bloggers, podcasters, writers, and independent creators who treat their email list as the core of their business.
Unlike bloated enterprise tools, Kit gives you everything you need to grow an audience, nurture subscribers, and earn a living - without the complexity you don't.
## What Kit Is
Kit (formerly ConvertKit, rebranded in 2024) is an email-first creator platform. The rebrand to Kit reflects its expanding vision: not just email, but a complete operating system for the creator economy. At its core, though, Kit is still the best way to grow and monetise an email list.
Kit is purpose-built for creators, not corporate marketing departments. There's no bloated CRM, no campaign hierarchy, and no enterprise pricing that scales out of reach. The product is designed around one insight: **your email list is your most valuable business asset**, and every feature exists to help you grow it, serve it, and earn from it.
## Core Capabilities
Kit gives you a focused set of tools that cover the full subscriber lifecycle:
* **Forms and landing pages** - the entry points where new subscribers join your list, with built-in lead magnet delivery
* **Email sequences** - automated series of emails delivered on a schedule, perfect for onboarding, courses, and evergreen nurture
* **Visual automations** - flowchart-style automation builder that branches based on subscriber behaviour, tags, and form activity
* **Rules-based automations** - think *'if this trigger happens, then do this action...'.* Once created, Rules run 24/7, meaning you can set and forget automated steps in your system.
* **Subscriber tagging** - a flexible labelling system that lets you segment your audience by source, interest, purchase history, and behaviour
* **Broadcast emails** - one-time emails sent to your whole list or a specific segment, ideal for newsletters, launches, and announcements
* **Kit Commerce** - a built-in way to sell digital products (ebooks, templates, courses, memberships) directly to your subscribers
* **Newsletter Site & Recommendations** - a way to grow your subscriber list by becoming recommendable and sharing subscribers from other people's lists.
## How Kit Differs From Generic Email Tools
Generic email marketing platforms try to serve everyone - ecommerce stores, Fortune 500 companies, local restaurants, and creators all at once. The result is tools that are either too simple (Mailchimp's free tier) or too complex (Marketo, Keap, HubSpot) for a solopreneur running an email-first business.
Kit makes different choices. The subscriber model is flat and tag-based rather than list-based, so you never pay for the same person twice. The automation builder is visual and creator-friendly.
The opt-in forms and landing pages are optimised for content-driven subscribers, not lead generation forms designed for salespeople.
Kit Commerce integrates directly with your email workflows, so a purchase can automatically tag a subscriber, trigger a sequence, and exclude them from future sales emails - all without a third-party integration.
## Kit's Key Concepts
Before you dive into any specific feature, it helps to understand the vocabulary Kit uses:
| **Concept** | **What it is** |
| -------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Subscriber** | A person on your list. Every subscriber has an email address, an optional name, tags, and a history of interactions. |
| **Form** | An opt-in form embedded on your website or a standalone landing page. Forms are how subscribers join your list. |
| **Tag** | A label applied to a subscriber to indicate their interests, behaviour, or status. Tags are the foundation of segmentation. |
| **Sequence** | An automated series of emails sent in order, on a schedule you define. |
| **Broadcast** | A one-time email sent to your list or a segment — your newsletter, a launch email, an announcement. |
| **Automation** | A visual workflow that triggers actions (send email, apply tag, add to sequence) based on subscriber behaviour. |
## Pricing Overview
Kit's free 'Newsletter' plan covers up to 10,000 subscribers and includes unlimited forms, landing pages, and broadcasts — more than enough to run a real business. Paid plans add power-user features:
* **Free** - up to 10,000 subscribers, unlimited forms, landing pages, and broadcasts, one automation, and one email sequence
* **Creator** - automation funnels, A/B testing on subject lines, free subscriber migrations, and a third-party integration library
* **Creator Pro** - advanced reporting, subscriber scoring, newsletter referral system, and Send Time Optimisation
Kit's free Newsletter plan is genuinely useful - many solopreneurs can run their entire email operation on the free plan until they hit 10,000 subscribers.
## What This Guide Covers
This guide is a practical, end-to-end walkthrough of every Kit feature a solopreneur needs. Start with account setup to make sure your sending infrastructure is correct, then work through the features you need most.
Configure your sender details, custom domain, compliance settings, and dashboard for a strong start.
Build opt-in forms and hosted landing pages that convert visitors into subscribers.
Create automated email series for onboarding, courses, and evergreen nurture campaigns.
Build visual automation workflows that respond to subscriber behaviour in real time.