> ## Documentation Index
> Fetch the complete documentation index at: https://docs.emailfirst.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Kit Commerce: Sell Digital Products From Your Email List

> Kit Commerce lets you sell digital products — ebooks, courses, templates — directly to your subscribers without needing a separate payment platform.

Kit Commerce is a built-in digital commerce layer inside Kit. You can create a product, set a price, share the checkout link, and start collecting payments — all without leaving Kit or stitching together a separate payment platform. Buyers pay via a Kit-hosted checkout page, receive their digital product automatically, and become subscribers on your list if they aren't already.

<Note>
  Kit Commerce revenue is tied to your subscriber profile — buyers become subscribers if they aren't already, giving you a direct marketing relationship post-purchase. Every sale grows your list and your audience simultaneously.
</Note>

## What You Can Sell

Kit Commerce supports four product types:

* **Digital downloads** — PDFs, templates, zip files, Notion templates, Lightroom presets, audio files, and any other downloadable asset. You upload the file in Kit; it's delivered to buyers automatically via email after purchase.
* **Online courses** — Build lessons and modules directly inside Kit's course builder. Students access the course via a Kit-hosted course portal — no third-party platform required.
* **Paid newsletters and memberships** — Charge subscribers a recurring fee for access to premium content, a private community, or exclusive emails.
* **Pay-what-you-want products** — Set a minimum price and a suggested price. Buyers choose what to pay above the minimum. Great for lead magnets, community access, or supporters who want to pay more.

## Pricing Options

| Option                | How it works                                | Best for                                          |
| --------------------- | ------------------------------------------- | ------------------------------------------------- |
| **Fixed price**       | Set a single price; all buyers pay the same | Standard products, courses, templates             |
| **Pay-what-you-want** | Set a minimum and a suggested amount        | Generous supporters, flexible pricing experiments |
| **Free**              | No charge; buyer provides email only        | Lead magnets, community access, free courses      |

## Creating and Selling Your First Digital Product

<Steps>
  <Step title="Connect your Stripe account">
    Before creating a paid product, go to **Account Settings → Payments** and connect your Stripe account. Kit uses Stripe to process all payments. If you don't have a Stripe account, create one at stripe.com — it takes about 5 minutes.
  </Step>

  <Step title="Navigate to Commerce">
    In your Kit dashboard, go to **Commerce → Products** and click **New Product**.
  </Step>

  <Step title="Choose your product type">
    Select the type that fits what you're selling: **Digital Download**, **Course**, **Membership**, or **Pay-What-You-Want**. Your choice determines what configuration options appear next.
  </Step>

  <Step title="Add product details">
    Fill in:

    * **Title** — Clear and specific (e.g., "Email Marketing Starter Kit" not "My Product")
    * **Description** — Explain what buyers get and why it matters to them
    * **Price** — Set your fixed price, minimum, or leave at \$0 for free
    * **Cover image** — A clean product image increases perceived value
  </Step>

  <Step title="Upload your file or build your course">
    For digital downloads, click **Upload File** and select your asset. Kit stores and delivers the file automatically. For courses, click **Add Lessons** and build your curriculum directly in Kit's course editor.
  </Step>

  <Step title="Configure the thank-you page">
    Customise the post-purchase message buyers see. This is also where you can set up a redirect to an external URL if you want to send buyers somewhere specific after purchase.
  </Step>

  <Step title="Publish and share">
    Click **Publish**. Kit generates a checkout URL for your product. Share this link in emails, on your website, in social bios — anywhere your audience will find it.
  </Step>

  <Step title="Set up post-purchase automations">
    In **Automations**, create a rule triggered by **Subscriber purchases \[your product]**. Add actions: remove from any active sales sequences, add a 'customer' tag, and start an onboarding sequence. This happens automatically for every buyer.
  </Step>
</Steps>

<Tip>
  Use Kit Commerce for your first digital product even if you plan to move to a dedicated course platform later. It's the fastest way to validate that your audience will pay for something before investing in a full course build. If your Kit product sells, you'll have the confidence (and revenue) to invest in a more robust platform.
</Tip>

## The Checkout Experience

Your buyers see a clean, Kit-hosted checkout page that includes your product name, description, cover image, and a payment form. The checkout supports:

* Credit and debit cards
* All Stripe-supported payment methods (varies by region)
* Automatic receipt emails via Stripe

You don't need to build or host a checkout page yourself. Kit handles it entirely.

## Digital File Delivery

When someone purchases a digital download, Kit automatically sends them an email with a secure download link. You don't need to set up any separate delivery system. The download link is time-limited and personal to the buyer.

## Revenue Reporting

Kit's Commerce dashboard shows you:

* **Total revenue** — All-time and by time period
* **Sales by product** — Which products are selling and at what volume
* **Subscriber lifetime value** — Revenue per subscriber as a rough profitability signal
* **Individual transaction history** — Buyer details, purchase date, and amount

## Fees and Pricing

Kit charges a transaction fee on the free plan on top of Stripe's standard processing fees. On paid Kit plans, Kit's transaction fee is waived — you pay only Stripe's standard rate. Check the current fee structure at [kit.com/pricing](https://kit.com/pricing) since rates change periodically.

## Kit Commerce vs. Third-Party Platforms

Kit Commerce is ideal when you want to move fast and stay in one tool. Consider a dedicated platform (Teachable, Podia, Gumroad) when you need features like:

* Advanced course completion tracking and certificates
* Community forums
* Affiliate programme management
* Multi-instructor support

For most solopreneurs selling a first product, Kit Commerce is the fastest path from idea to first sale.